Pedro Hernández

Senior Design Manager

Hi! I’m Pedro

Creative leader blending strategy, design, and empathy to build enduring brands and products.

Turns concepts into market-ready solutions with practical innovation.

Leads cross-cultural, cross-functional teams to align vision with measurable outcomes. Prioritizes timeless work and long-term brand value.

Combines creativity, strategy, and emotional intelligence to bring ideas to life.

My secret sauce

Deliberate
but adaptable

I aim to have a concrete plan and agenda for my team. However, I know how to leave extra whitespace for unexpected requests and changes in direction.

Balancing empowerment
and guidance

I truly enjoy seeing people grow as professionals and people.
To encourage this I use a mix of giving people increasingly responsibility but always guiding them towards success.

Metrics as
a basis for change

I like to put in place metrics that give me an unapologetic view of how my teams are producing, evolving and, ideally, succeeding.